The COVID-19 pandemic has proven to have an unrelenting effect on various companies in the business sector. Even corporate video production companies are experiencing its negative effects.
Here are some relevant facts to look at:
- The U.S. stock market has undergone the greatest downturn since 1987—dropping 2,353 points in a single day.
- Many brick and mortar businesses have been pressured to close down permanently as part of the social distancing campaign.
- Most companies recorded a significant decrease in consumer engagement and sales, recording up to a 90% drop in revenues in certain areas.
As a business owner, if you want to survive this pandemic, then you have to step up your game and be smart when it comes to finding the right approach to effectively run your operations. If you’re unsure about the things that you should and shouldn’t do, we’ve listed some of the things that you need to avoid below:
#1 DON’T stop communicating with your customers
Many of your customers are still really frustrated and don’t know how to cope with the changes that are taking place as a consequence of the pandemic. So if you’re going to stop (or reduce) communication with them, then you may not be able to easily connect with them again when everything becomes better.
#2 DON’T break off content creation
Most companies in the same industry as yours are expected to dramatically reduce the amount of content they produce or avoid producing content completely. Instead of joining the herd, take this as an opportunity to produce more relevant content about the pandemic that aims to inform, educate, or even inspire your customers.
#3 DON’T pause your marketing campaigns
It is necessary to remember that the pandemic could impact many businesses in the industry as much as it impacts yours. Although many companies are panicking and halting their marketing activities, now is the perfect time to step up your marketing efforts to gain a foothold and emerge as the go-to credible source in your field.
For many businesses, this pandemic has caused a lot of problems and some unwanted decisions were made by owners in order to save their respective companies. Moreover, giving up and closing down your business is not the solution that you and your employees need at a time like this.
A strategic and careful approach will surely save your business from closing down amid the ongoing global predicament. One of the best ways to achieve this is through corporate video production that allows you to create videos that will speak for your business as a whole.