A solid strategy is just as important as creating a great video to ensure that it will provide results after being distributed across several platforms. Even if you’ve already decided to use videos in your marketing strategy, do you know how to do it effectively? After all the effort you’ve put into creating them, it might be disappointing for beginners to see your marketing videos fail to live their purpose. To help you bounce back from an underperforming video, here are some of the best methods from our corporate video production guide to effectively integrate it into your video if you want to create one for your business in 2023.
Provide value and authenticity
Including brand personality in your marketing films is a good way to make them stand out from the crowd. The best way to change the odds in your favor, given that your main goal is to attract clients, is to choose to take the road less traveled. In too many cases. Most of the time, companies are more focused on producing a film that would aid in the sale of a product even if it means creating a generic piece of video content that doesn’t offer any value or authenticity to the target consumers.
Offer solutions through how-to videos
Consumers frequently look for information online when they are unsure about how a product functions. These inquiries do not, however, only come from Google. In reality, a sizable portion of web users is looking for solutions in YouTube videos. Therefore, consider incorporating how-to films into your marketing plan if you want to see outstanding results.
Never forget about storytelling (ever)
Storytelling is a natural way for us to make sense of the world. It’s one of the best methods for producing emotionally compelling material. For instance, research reveals that millennials like businesses with a clear narrative that matches their beliefs and viewpoints. So to convince potential consumers that they can trust your company, think about employing video testimonials where current customers may share their experiences.
Because digital media is a dynamic medium, your corporate films need to reflect the current video marketing trends to remain relevant. However, company owners frequently lack the time and staff to stay abreast with technological advancements. This is why hiring corporate video experts in 2023 still plays a vital role in ensuring your investment won’t be wasted. Read more of our corporate video production guide through our blog page.