Whether you believe it or not, music is a necessary tool when it comes to producing an effective marketing video. According to video production experts, music has the power to influence how your viewers perceive your message. This is in relation to the fact that viewers make subconscious judgments about the video content they’re watching depending on the type of music incorporated into it.
Choosing a type of music that complements well the message that you are trying to convey can greatly contribute to creating an emotion-evoking marketing video. To help you pick the right music for your next marketing video project, here are some important factors to take into account:
- Be clear with the emotion you want to convey
Obviously, you can’t add sorrowful music if you want your target audience to feel happy about your marketing video. This is why it is important to determine and to be clear with your intention. The appropriate music will enable you to create a video that resonates well with your audience and deliver your message more effectively.
- Select the right genre
Your marketing video’s aesthetic value, editing style, and storyline should match your chosen music. Will it be more effective to use a country track or rock-and-roll musical genre for your video? You can try to judge the effectiveness of your marketing video by playing it while listening to its music. How does it make you feel? Does the music help you connect with the video on an emotional level?
- Consider using a popular song
If it will not cost you a fortune to use a famous song under legal terms (ie, licensing), then feel free to do so. One of the most effective ways to make people remember your marketing video is to incorporate a popular song that a lot of people recognize. So, whenever they listen to that song, your marketing video will automatically play inside their heads. This is perhaps the easiest way to grab your viewers’ attention and make them remember your brand subconsciously.
Given the value of choosing the right music for your marketing video, you should try your best to make the most out of it. If you’re naturally talented when it comes to producing your own music, you can try to experiment with it throughout your videos. Doing so will definitely help you come up with the perfect sound that can represent your brand successfully. For your video production needs, seeking help from a team of seasoned professionals is also a good consideration to take into account.
