Cultivating trust through video production is undoubtedly one of the biggest challenges that video marketers face whenever they promote their brands to their industry audience. The fact that people don’t share the same perspective in terms of watching an ad is a good reminder that a single video is not enough to make people trust your brand.
Moreover, it’s not a dead-end for video marketers either. The truth is, there are key behaviors or practices that you can follow in order to build a connection with your target audience successfully. To help you become aware of these methods, we’ve listed the most beneficial practices below.
#1 Be Authentic and Honest
A study reveals that the number one thing that consumers want from a brand is honesty. So how do you incorporate honesty in your videos? The answer is authenticity. You need to keep in mind that authenticity breeds trust. Thus, if you want people to trust you, try to produce a video that informs and keeps everything transparent. However, we’re not saying that you should forget about creativity and produce a dull video. One way to exhibit honesty in your videos is to avoid too many gimmicks and nonviable promises.
#2 Avoid Being Overly Competitive
If you think that your product or service is better than your competitors’, there’s no need for you to mention or emphasize it in your videos. As mentioned earlier, people don’t share the same perspective. Therefore, it is more advisable to keep your videos professional and customer-focused. Calling out a competitor in one of your marketing videos may only lead to mistrust and create a bad impression from your target audience.
#3 Use The Power of Emotions
Don’t forget that a video is an emotional medium. Producing a video that evokes emotions is perfect when it comes to connecting with people and even standing out from your competitors. Many video production companies have proven that an emotionally captivating video can maximize conversions and can also significantly increase lead generation. Being able to use the power of emotions in your videos effectively is a surefire way to build customer trust and spark brand loyalty.
All in all, establishing trust through your videos is not a walk in the park; it requires consistency and lots of patience. When it comes to creating a well-conceived video, it may be a great choice to consider hiring video production experts who have the knowledge and experience when it comes to creating emotionally-striking videos.
