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YouTube Optimization and Why It Matters: A Short Guide From a Video Production Company

By September 14, 2021Video, Video Production
Videographer Camera Video Cameraman  - darkside-550 / Pixabay

YouTube optimization is increasingly gaining attention as the number of YouTube video creators continues to increase every year. Since YouTube is the second most popular search engine next to Google, optimizing your video presence has a significant impact on your business’s SERP rankings.

To help you get started, we’ve gathered the most effective ways to optimize your YouTube channel and start gaining more visibility. This short guide from a video production company will help you start everything right from scratch:

To begin with, since YouTube is owned by Google, you can guarantee that the latter is using advanced machine-learning algorithms to rank your content. There are several rating factors that you should be mindful of. Here are the following:

  • Video length
  • Watch time
  • Number of subscribers
  • User interaction

These ranking variables should be the subject of your YouTube optimization since they are more likely to improve your overall visibility and obtain the degree of SERP dominance you need against your competitors.

Video Length

As long as you can convey all the needed information in your video, any length is actually ideal. Moreover, take note that viewers are easily bored so you have to make every second count.   You will surely lose subscribers if you produce a video for the sake of just making it lengthy. This is why you should plan your video material carefully. In general, videos that are between 7 and 15 minutes long perform better.

Watch Time

The average amount of time people spent viewing your videos (also known as audience retention in YouTube analytics) is labeled as “watch time.” Videos that rank first in this measure could, in theory, result in more average viewing events. Here’s how you can improve your watch time:

Number of Subscribers

Subscribers are a crucial element to the overall success of your YouTube channel. Your subscribers invest more time viewing your channel videos than random viewers. And contrary to popular belief, your subscribers can receive notifications even if they didn’t switch on the notification bell on your channel. This is applicable anytime you upload new content. The number of subscribers is also the main element that can help you achieve monetization privileges.

User Interaction 

User interaction is critical to the growth of your YouTube channel. If you successfully engage with your viewers, you will develop a genuine connection with your audience and the rest of the world. They’ll trust and rely on you to provide high-quality content that both inspires and entertains them.

Are you ready to take the next step? Working with a video production company is a good way to start.

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