Video marketing has been in demand with the advent of technology and the internet. The importance of video marketing is emphasized by the consumers’ growing preference for convenience and accessibility. Because of this, more product videographers have seen the benefits of short videos as a marketing strategy.
A clear example of the success of short-form videos is the app TikTok. It has over a million downloads, with younger generations being the lead consumers. According to research, on average, they watch at least 68 clips a day. Other platforms such as Facebook and Instagram have also produced videos with shorter lengths for their ads.
It just goes to show how important it is to capture the attention of the viewers and how optimization of the video length will make a difference. Here are some of the things that you must remember as to why you should market your products in shorter-form videos:
You’ll expand your sharing reach.
As already mentioned, various social media platforms have used short-form videos to reach a lot of consumers. It is because these clips can be shared easily and widely. Furthermore, consumers or viewers are attracted to ads that are engaging and which contain all of the information that they need to know. Videos are useful in that they will convey the message in just a few seconds.
By keeping it short, you’ll be within the attention span of your viewer.
It is said that more often than not, viewers pay close attention to the first 10 seconds of a video. That’s why every second counts … literally. In other words, you need to make an impact. Fast. Otherwise, you’ll lose the attention of your viewer. A product videographer’s goal should be to entice people to buy the services advertised.
It’s not just B2C marketers who use these types of videos but B2B marketers as well.
B2B marketers have also preferred using videos rather than text content. They typically make videos that run at least 1 to 2 minutes. This is so that they can generate leads and create more product engagement — this also brings more prospective customers.
As a product videographer, you should be able to make use of short-form videos and connect with your audience. You need to be concise because, as even Shakespeare says, “Brevity is the soul of wit.”