We have been talking about how ’emotionally impacting’ storytelling can be when it comes to video production. However, the question still remains unanswered as to why stories sell. Yes, it’s true. Storytelling is a vital part of any good marketing campaign, especially videos. But why is this so?
According to studies, unlike data and statistics, stories resonate more with people because every human decision is influenced by emotion. This is one of the major reasons why many people are more drawn into stories than figures.
In video production, good storytelling can help brands set themselves apart from their competitors. And like we’ve said, if you want to stand out, don’t blend in. While statistics may validate your video’s purpose, the unique story that you have is the one that will deliver the point.
To help you gain an in-depth understanding as to why stories sell in video marketing, we listed two leading reasons below:
Stories Provide Purpose
In a business perspective, we often believe that facts and figures are great at motivating people. The fact of the matter is, most people love to find purpose over evidence. And that is exactly what stories provide — a purpose. What’s in it for them? Why do they need to choose your brand? Most people will not care if you’re the “number one brand in the world,” they’ve already heard that before. When it comes to storytelling in video marketing, there are two significant elements that you should always consider: 1.) Emotional Impact, and 2.) Relatability. Stories sell because consumers find purpose in what they are seeing rather than what the brand is selling.
Good Stories Stick To One’s Mind
Have you ever watched a two-minute commercial video that felt like a two-hour movie? If you can recall it, then it’s probably because of the story it successfully presented. This is why stories are good when it comes to promoting a product or a brand. Good storytelling has the ability to not only connect with audiences but also relate to them on a deeper emotional level. In video production, the more people relate and connect with a story, the more it sticks to their minds. Thus, creating connections through your videos will help build lasting bonds between your business and your customers.
In conclusion, stories sell because of how the story went. If you want to become successful in video marketing, don’t just present facts to people. Offer them something more personal and relatable through your videos.