A lot has happened during the past year. As we welcome another year, sharing unforgettable video content with your customers is a good way to start 2022. Here are some of the best ideas to kick off your corporate video production efforts this year:
A Recap (but make it creative)
Admittedly, this is an obvious go-to year-ender video for many brands. But, that doesn’t mean you should stick to the traditional slideshow of top events in your brand for the whole year. Instead, make it entertaining and that it follows a good storytelling setup. You’d want to bring your audience to the same journey back through time, featuring people in your team and highlighting their achievements and challenges they manage to overcome.
Highlight Your Brand’s Impact
This works great with non-profit organizations, but this can also work with all types of companies that have provided hope and support to the community over the whole year. The video is the perfect opportunity to thank your audience for taking part in the impact that your brand has made on the community. Also, you can reach out to your donors and partners to thank them for helping your brand’s cause.
A Success Story
If you have a person or a group of people on which your brand has made a significant impact, then it’s a good idea to invite them to share their stories. Some of the best success story videos are those that bring your audience to tears. Although it will take some time to identify a good story and create a proper storytelling setup, picking the right one will be worth it and promises excellent results in terms of engagement and other digital marketing metrics.
A Company-Wide Song/Poem
This is definitely a terrific idea that is also popular for fun and relatable brands. It’s a video where staff sings a song or reads a poem line by line and puts them all together. It’s a show-stopper that features the fun side of your brand and the relatable people behind it.
We hope that you found the perfect video idea for your brand in our list above. But these are just the first step to delivering show-stopping content to your audience. You may also consider putting to use the help of corporate video production companies such as Brandefy to bring your ideas to life.