Don’t take the pre-production process for granted or it could cause a great loss—in time, money, and other resources. One way to do that is to write scripts that are appropriate for your business while being engaging for your audience at the same time. This strategy is often utilized by top production companies in Los Angeles to provide the best scripts for their clients. Keep the message straightforward with a specific goal in mind. Attempting to say too much can cause confusion and backfire on you. After you portray your product how you want your viewers to see it, imagine the scenes in your head and double-check if they are on the right track.
How much narration you include greatly depends on the kind of video you’re creating. For instance, marketing with an explainer video of your latest product would require much more than a video that focuses on fleshing out emotions from striking scenes. Read your script out loud to assess how natural it is. Differentiate being conversational to commanding authority over a certain topic and stick to one approach. Take into consideration your brand’s nature—is it more direct or indirect with its sales pitches.
If you’re taking a more educational approach, be sure to fact check your information. You don’t want to ruin your image because you mislead your audience. Above all, keep your introduction short but memorable to leave a lasting impact.
While writing, keep other factors in mind as well. You have to consider how your words are going to affect the overall tone of the video. Will they require searching for new soundtracks? Are you telling a story or simply highlighting product features? Get in the zone and note any possible sound effects you might use.
Beyond conceptualizing the output of your video, imagine your audience’s response. Will your video appeal to the buyer’s persona? It’s better to target a certain demographic rather than spreading yourself too thin and losing your brand’s image. Are you portraying your brand as a character? Write with the image of your mascot or emblem in mind. Your viewers will be more drawn to familiar faces or relatable scenes. Having the same lead actor or spokesperson across your videos will create a sense of familiarity and comfort for them—making them more open to connecting with your company.
In the end, let your video stand out by following your own style. You may want to work with the top production companies in Los Angeles and let them help you play to your strengths—whether your video is for your website or the big screen.