In the midst of the widespread cancellations and closures of businesses all over the world, some brands have managed to turn things around with the help of social media advertising, specifically through marketing videos. This is the reason why video production companies have been the go-to place for many brands that want to take advantage of social media videos for their digital marketing ventures. In relation to the coronavirus (COVID-19) pandemic, while some people believe that the implementation of social distancing is an impediment to progress, smart brands realized that more people are actually driven to shop online because of this imposition. That said, here are the other benefits of social media videos that you can capitalize on during the global health crisis that the world is currently facing.
Continuous Customer Engagement
Now that marketing events and social gatherings are prohibited, it may be difficult for some brands to connect with their audience effectively. However, with the use of social media videos, you have the opportunity to engage with your target market on an interpersonal level. This is perhaps the most effective and safest way to keep in touch with your customers, while the global predicament concerning the coronavirus (COVID-19) is still ongoing.
Uninterrupted Spread of Brand Awareness
It is better to spread brand awareness than to spread the virus, right? With the help of social media videos, you can promote your business without any interruptions. The fact that people are spending more time on social media because of the health crisis, gives one the ability to share their brand message to their audience with ease. Some businesses have even produced videos that explain how their company is doing business in the COVID-19 environment.
Social Media Videos are Mobile-Friendly
It’s not a secret that the lockdown has caused a lot of people to spend more quality time with their phones. In fact, people are using their smartphones to obtain relevant information about the status of the pandemic. Not only do smartphones play a vital role when it comes to acquiring information, but they are also used as a medium of entertainment by many individuals at home. Creating social media videos with relevant content can help your business stay up to date. It also gives the impression that your business is taking necessary measures to keep in touch with the world despite the challenging times. There are numerous video production companies that can help you produce a social media video that can represent your brand effectively. Hiring a team of well-experienced professionals can also help you come up with concepts that can be beneficial for your business, especially if you can’t do the production all by yourself.