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Santa Monica Video Production: The Advantages of Utilizing Animated Videos in Video Marketing

By December 13, 2022January 8th, 2023Video Production

A lot of businesses often pour their hearts and souls into creating the perfect product. Even the finest items, however, fail to achieve success unless they are effectively advertised. The internet has made it possible to sell diverse products and services in easy and effective ways. This is why animated videos are considered one of the most effective methods to capture the attention of your target audience nowadays.

A great number of firms now use animated marketing videos. According to Santa Monica video production companies, an animated film is a type of video that is low-cost yet has a big impact on viewers. Animated videos can be less expensive to produce than live-action videos. To mention a few of the key advantages, you do not have to select places, plan shootings, or spend money on production equipment.

So if you’re planning to capitalize on animation, here are a few advantages that you need to know:

  • Animations not only entertain your consumers; they also motivate them to make purchases, which helps your firm maximize revenues. According to statistics, having an animated video on your landing page may increase your conversion rate by up to 80%.
  • Consumers watch internet video material on a daily basis. According to a recent study, one-third of all online activity time is spent streaming videos. Engaging your consumers is so crucial in the competitive world of digital marketing and may be considered the first step toward completing a sale. Animated videos are an excellent approach to attracting potential clients because they allow you to communicate important information in a fun and engaging way.
  • Your company’s products and services are intended to make your customers’ lives simpler. When it comes to storytelling, animated videos can be extremely effective. A 90 to 120-second animation skit demonstrating real-life examples of how your products and services can make your customers’ lives better would undoubtedly help your business.  Promoting your product using an animated film, whether whiteboard animation or 2D animation, considerably simplifies it. With the help of an animated video, you can effectively demonstrate how your product works to its most basic form.
  • You can convey whatever story you want through an animated video, such as how starting your business transformed your life, how your product can alter the life of your client, how your product gets your heart racing, and so on. You can use this imaginative vehicle to visually exhibit and describe to your customers what you wish to communicate about your brand.

ALSO READ: How Video Production Companies in Los Angeles Proactively Track Your Video’s Success

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