Most people are already aware that video is one of the biggest key elements for achieving a successful crowdfunding project. However, it is not a hidden secret to everyone that the competition in today’s market turned out to be a war of creativity. As a result, Kickstarter video production and so are the other crowdfunding platforms, had no choice but to step up their game.
To ensure your success on your crowdfunding project, it is critically important that you are aware of the highs and lows of producing a well-made video for your marketing campaign. And even though it is a challenge to execute well — considering the fact that 60% of crowdfunding campaigns and projects fail, it is still advisable to provide assurance and persuade people that you have the power to deliver good results.
Here are some of the BAD practices you need to avoid if you want to produce an effective Kickstarter video:
1. Copying Others’ Concepts
Although it is not wrong to find inspiration from successful crowdfunding video projects, copying others’ creative work will not benefit you at the end of the day. It is essential to keep in mind that one of the key things that set your video project apart from the others is the way you present your story. Therefore, focus on storytelling. People might have already done the video concept you have in mind, but it doesn’t mean that you can’t add your own spin to it. In other words, don’t be the 10,000th person to attempt to recreate the infamous “Dollar Shave Club” video.
2. Adding Unnecessary Details
This is probably one of the most common reasons why a Kickstarter video production fails. If you were to produce a video that introduces a product to your audience, take note of its overall conciseness. It is recommended to avoid adding any unnecessary information that may mislead your viewers when it comes to determining the purpose of your crowdfunding campaign. The importance of ensuring that your audience receives the right message should be of top priority.
3. Not Telling People To Act
In a span of 2 to 3 minutes, you should be able to include a call to action in your video. The purpose of producing a crowdfunding project is to introduce your goal to your audience. So don’t hesitate to include relevant information that invites people to act. As much as possible, be clear with the type of support that you need because that will enable your viewers to identify the type of assistance that they can provide you.
Moreover, if you need more help and assistance, you can always seek guidance from video production professionals. Seeking help from them is one of the best methods to avoid pitfalls when producing a Kickstarter video for your crowdfunding project.