Finding The Right Video Marketing Strategy Amidst The COVID-19 Pandemic

By April 9, 2020 April 10th, 2020 Branding, Marketing, News

As cases of the coronavirus (COVID-19) continue to increase globally, a lot of businesses worldwide have begun formulating contingency plans in order to subdue its negative effects. As a matter of fact, many marketing professionals have started switching gears to promote their brands in the safest way possible. This is why a lot of them have recently resorted to video marketing.

Video marketing has turned into a major outlet for every business’s advertising needs. Not only is it safe but it’s also the most effective way to keep in touch with your customers during the pandemic.

Here are several key things to remember about the power of videos in marketing: 

  1. More People Are Watching Videos 

During this global health crisis, most people are forced to spend their time inside the comfort of their homes. In other words, this makes their smartphones become the primary source of communication and access to the outside world.

In relation to that fact, you have to know that 75% of all video plays are on mobile devices. This is the reason why producing videos and adding them to your marketing strategy becomes an essential tool when trying to continue to spread brand awareness.

  1. Video is a Versatile Medium 

One of the great things about a video is its versatility. It has the ability to complement well with any marketing strategy. For instance, if you are organizing a training event for marketing purposes, why not turn it into a tutorial video instead?

This strategy would be effective considering the fact that people are prohibited to attend large events or social gatherings for the foreseeable future. Videos can easily complement any marketing strategy — all you have to do is to find the right approach to use.

  1. Videos are Highly Accessible 

Since videos are highly accessible through a myriad device choices,, video marketing experts don’t have to limit where they can publish their ads. They can incorporate videos on their websites, social media channels, and other video distribution platforms they prefer.

Furthermore, it’s not advisable to go outside and start shooting your marketing videos anywhere you like. With the coronavirus around, the safest way to produce a marketing video is to seek help from a team of seasoned professionals who can perfectly execute the process without leaving for the outdoors. They can find ways like utilizing a green screen or animations to come up with your desired video marketing result.

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