Almost all types of video production costs people money; Ecommerce video production is not an exception. When it comes to Ecommerce video marketing, however, there are a few common mistakes that video marketers commit that costs them even more money.
In this article, we will discuss each of these common mistakes and how they can be a detrimental factor to your video marketing efforts. With video being the most highly utilized medium in the marketing industry today, avoiding mistakes is a surefire way of producing a video that can captivate the world.
Below are the most common mistakes in video marketing that even experts commit:
Producing Extremely Long Videos
Modern-day viewers are either busy or they don’t have enough patience to watch a 5-minute marketing video. This is one of the biggest reasons why shorter videos are better in terms of video marketing.
Some people feel the need to insert everything in one video, but this strategy is doomed to fail. Keep in mind that too much of anything is bad. Therefore, it is advisable to keep your marketing videos short and on-point.
Branding Your Business Ineffectively
It is not enough to let your viewers remember your video. An effective marketing video is one that has good branding. Thus, never forget convey your brand identity in your videos.
This is one of the best ways to ensure that viewers will be able to receive your message and remember your brand. Being able to avoid this mistake can help you become successful when it comes to branding your business and stand out from your competitors.
Hard Selling Your Brand or Product
What would you feel if a telemarketer kept calling you back to sell a product you don’t need? That is exactly the reason why overdoing your sales pitch in your videos is a big no-no.
Don’t create an impression that you are forcing your viewers to buy the products you are offering in your marketing video. Instead of hard selling your brand, take time to understand your viewers on a deeper level. It is more recommended to build a connection first before diving into your sales pitch.
All in all, mistakes can happen to anyone, especially if they lack knowledge and awareness. But if you want to completely avoid such mistakes in your future Ecommerce video production project, you may consider hiring video professionals to help you produce a marketing video that can represent and promote your brand effectively.