When it comes to eCommerce video production, the ideal video length ranges around 1-2 minutes. It may seem easy to produce a short-form video, but it actually isn’t. Just like any other videos, you will be required to focus on the context and the content more than the length.
Moreover, a video that runs for a minute or two is still preferable to those that run on longer. There are a number of reasons why you need to consider short-form videos in your content strategy and tohelp you realize what these reasons are, we listed some of them below:
People’s Attention Spans Are Short
The average human attention span is becoming shorter and shorter as social media continues to govern the world of visual experiences. This fact is an indication that short-form videos are more beneficial than longer ones. However it is not necessary easier to convey messages and leave an impact on your viewers at these shorter run times.
Short-form videos can be used in a variety of ways. You can produce teasers, demo reels, product videos, branded content, and many more with the use of short-form videos. As long as your video successfully connects with your audience, you will have a better chance to transition their interest into your brand or services.
Short-form Videos Are Cost-effective
In terms of eCommerce video production, shorter videos are inexpensive compared to longer forms. They are also a lot easier to edit and only require minimal resources to complete. Despite its short run time, short videos can be as powerful as long ones, especially when they’re produced right.
If you are on a tight budget, it’s important to pick the right producting partner to help produce a well-conceptualized video for your business. Working with video production professionals is another way of ensuring that you will be able to produce the right video that represents your brand as a whole in a span of a minute or two.
Short-form Videos Are More Social-Media-Friendly
Whether we like it or not, social media plays a big role in modern-day businesses. In terms of eCommerce video production, if you want your videos to benefit from the numerous social media platforms, keeping them short and sweet is one way to do it. Video distribution platforms have their limits.
Therefore, if you want to upload a marketing video on Facebook, Twitter, Instagram, Snapchat, YouTube, etc., you need to capitalize on making your videos as short as possible.