Infomercials are advertisements that aim to educate existing customers and target markets about new products and services through television (in the form of a program) or online (through search engines and on social media). These advertisements usually last longer than a regular ad and thus are more informative. Infomercials also employ various strategies to maximize their potential.
Infomercials are best for products that need further explanation aboutfeatures and specifications. These types of advertisements are capable of connecting directly with consumers in real-time. Infomercials should answer queries made by possible customers about the product or service. Most often, businesses that offer products such as clothes, shoes, cosmetics, home improvement, hardware tools, kitchen items, gym equipment, and many others use infomercials in promoting and selling their products.
Infomercials also answer how customers can place their orders. During infomercials, businesses can provide various offers or promos while marketing their product to entice and excite their viewers. Traditionally, a toll-free number will be aired on TV as part of the infomercial, with a product code to aid customers when placing an order for said product. Now, businesses can put their website address and social media handles for easier and faster placement of orders. Interested buyers can head on over to their website, or social media account, to make enquiries, ask for customer support or place orders.
Infomercials appear during off-peak hours because they require longer air time. On the other hand, regular advertisements air during peak hours because they are shorter and can be easily inserted between programs and shows. Ad rates are lower during off-peak hours. Because of this, infomercials are seen to be more economical compared to regular advertisements.
When making an infomercial, make sure to take note of the following:
- Do Research. There may be other products out there that offer similar benefits to the one you are promoting. Thus, make sure to include information that will encourage your customers to make a purchase. Set your product apart from the rest.
- Provide Testimonials: Your infomercial must be able to connect with your customers. While watching, it should make them realize how they need your products or services. Showing testimonials from satisfied customers is a great way to do this.
With the help of Los Angeles video production companies like Brandefy, you can produce creative infomercials and other video content to help expand your audience reach and boost business potentials through television marketing.