With a large-scale global pandemic in full swing, businesses and teams throughout the entire world continue to experience a drastic shift in their daily operations. Instead of reporting to the office, many have now shifted to working from home to prevent the spread of the coronavirus even further, in the hopes of putting an end to it as soon as possible. However, it’s safe to say that the transition has left many individuals confused. For instance, a few common questions a video production company may receive from clients revolve around the possibility of canceling events or postponing projects due to a lack of footage, among other things.
There is a lot of explaining to do and, in addition to being repetitive, it may also be incredibly time-consuming to field these questions over and over. Instead, you may want to create an explainer video to address all their questions and concerns by following these steps:
Compose your script
List down all your Frequently Asked Questions (FAQs) and answer them one by one. Keep in mind that it’s best that you start each video by introducing the problem at hand before following it up with the concrete steps your team will be taking to solve it as soon as possible. This allows you to reassure your clients that you are still operating properly and working towards achieving your common goals.
Regardless of whether your explainer video is or isn’t animated, in both cases, you’ll still need a quality voiceover. For this step, you may choose to record it yourself, outsource the voiceover online, or have your trusted video production company record it for you. Take note that in the long run, you can also use your explainer video as an additional tool for video marketing to promote your business, therefore it’s crucial that you oversee that it’s of the highest quality.
Creating the visuals
For some explainer videos, it may work best to have your team film themselves operating your product to have actual footage for the voiceover. However, this won’t always be true, especially for products and services that are mainly digitally operated. In this scenario, you may choose to work with an experienced video production company that can create animated or graphic-rich videos that can draw and keep your audience’s attention.