In the heat of the coronavirus (COVID-19) pandemic, companies such as restaurants and retailers were forced to reevaluate their business operations. In addition, jobs such as in hair salons, carpentry, plumbing, and other in-person services were stagnant. Some people, however, have been inspired to innovate by the crisis despite its negative implications in the business industry. Take corporate video production companies as a good example.
Whether your business is still operating remotely or has been continuing normal operations, your marketing strategy will certainly change during these challenging times. In this article, we will share some useful tips on how to step up your marketing game during the ongoing pandemic.
Boost Social Media Marketing
Utilize social media to inform your consumers about the changes you’ve made to your products and services. Many businesses, for instance, are modifying their working hours or products to meet the needs of their customers on a daily basis.
Your Facebook account is the most up-to-date source of information in this situation, including Twitter accounts and other social networking channels. Don’t hesitate to go live on Facebook or Instagram and show your customers how your company is adjusting to cater to their needs and keep helping them in the pandemic as best as you possibly can.
Keep Your Content Relevant
You may post constant updates on your blog or official website to notify people about the recent events concerning the pandemic. Take the chance to conduct a series of blog posts about how you are dealing with the changing business climate and how your strategies are working for you and your staff.
Also, don’t forget to allow people to access your social media sharing buttons to promote the exchange of relevant information. This is an excellent way of spreading brand awareness without making people doubt your intentions.
Take Advantage of Video Marketing
Did you know? Video tutorials are often appreciated by many consumers because it helps them become informed about the features of a product or service without the need for any tangible resources. Not to mention, there are tons of video marketing benefits supported by statistical data.
Some common examples of these are demonstration videos, product videos, explainer videos, and even company videos. When taking advantage of video marketing, it is essential to show empathy while helping your audience solve a problem. Keep in mind that it is necessary to establish an emotional connection to achieve effective video marketing.
Finally, according to corporate video production companies, whatever marketing strategies you use during the pandemic, always ensure that it will be easy for your existing and prospective customers to spread the message.