While the threat of the coronavirus (COVID-19) continues to rapidly hit various businesses from all over the world, quite a few marketers have placed some of their plans on hold while waiting for the outbreak to cease. When it comes to video marketing, corporate video production companies advise business owners to take this pandemic as an opportunity to solidify their video marketing plans and strategies.
Here are some of the things you can take care of while pre-planning amid the COVID-19 pandemic.
- Set Your Video Marketing Budget
Marketing affects most areas of your business. This is why your marketing budget is crucial to your success. Take note that your budget must also cover the various areas of the pre-production process.
In order to maximize your profits through your marketing video, make sure that your budget also will cover the macro aspects of your business. Once you have put everything into consideration, you can finalize your budget and proceed according to the plan.
- Finalize Your Scripts
If you want to create a marketing video that can represent your brand effectively, your scripts are going to play a critical role when it comes to achieving that objective. Your scripts will serve as a technical manual of how your marketing videos will be produced. This is why it is essential to get every detail right to avoid major changes that can potentially impact the production stage.
Here are some points to remember when writing a script:
- Create a logline
- Write a treatment
- Develop effective characterization
- Plot out your story
- Produce a draft
- Rewrite if necessary
- Create a Shot List
If you can clearly visualize the concept you have in mind, you can create a shot list to make it easier for video professionals to follow your desired result. This is where storyboards become very useful. Mapping out your video can help you come up with specific shots more easily. But of course, you will have to consult with your video production team to make sure that it is possible to achieve.
When it comes to corporate video production, planning is everything. However, shooting your video outside may not be advisable at the moment because of the restrictions set by public health officials and the government. Moreover, you can still take this as an opportunity to polish your video marketing plans. You also have the option to hire a video production company to help you with the pre-production stage.