Choosing the right background allows you to appear more professional to your target audience. As such, when you choose to film with a Los Angeles video production company, it’s best to at least have a vague idea of the kind of background you want.
So to help you, here are a few different types of video background setups:
Color backgrounds. While these backgrounds can be easily set up using a simple roll of photo paper, they can actually heavily influence how your target audience perceives you. Therefore, you may want to consider reviewing the fundamentals of color psychology. These are best used to keep the background free from any possible distractions.
Busy backgrounds. Most areas can be considered busy backgrounds. For instance, your neighborhood’s park is a busy background due to the number of elements placed in it. Keep in mind that busy backgrounds establish specific scenes, affect the mood of the video, and provide some context for your audience. Furthermore, they can be more appropriate when you want to showcase certain events.
With a wide variety of busy backgrounds, you can even break them down into subcategories.
As a primary example, an office can serve as the perfect background when you want to give your audience an idea of what it’s like in your company. It can present your employees as genuine team players in an environment that fuels their passion. You can also use this space as a background for client testimonials—showing potential clients that you’re trustworthy and authentic.
You can also use motion backgrounds to establish the mood for your video. Live-action scenes of people in motion, whether they’re running, cruising through the city, or otherwise, invite the audience to become more energetic. On the contrary, slow, abstract, animated videos tend to provide a more relaxing atmosphere.
You may also incorporate the elements into your background. Carefully record fire to symbolize passion, water for life, and leaves drifting through the wind before landing on the ground to hint at the natural lifecycle.
There are multiple factors to consider when you decide to incorporate corporate video production into your online marketing campaign—and choosing the right background is one of them. Have you chosen the best background for you? Or have you decided to incorporate multiple backgrounds into your video? Regardless, you may want to consult with the Los Angeles video production company you’re working with to determine and finalize your setup.