Many people say that the most important aspect of a Kickstarter campaign is the Kickstarter video. Well, they are absolutely correct. Your Kickstarter video is literally the lifeblood of your crowdfunding page. However, have you ever asked yourself how familiar…
Whether you produce your video projects in house or work with the top production companies in Los Angeles, there are a number of video production guidelines that you need to keep in mind in order to become successful. With that…
Once you’ve established a fixed objective for your video marketing campaign, you are almost ready to hit the road and find the best video production company that can help you achieve your video production goals in no time. That said,…
No matter how professional or experienced most video production companies are, they’re mostly run by humans, and humans make mistakes. There’s nothing wrong with human error—we’ve all had it, done it, experienced it—but it can be a bit of a…
Anyone who uses the Internet every day can see that the use of videos—and, by extension, video production—in marketing is rather prevalent. It’s one of the better forms of consumable media since it can show someone information they need to…
Looking for a suitable video production company for your next project? Smart move. There are numerous benefits to outsourcing your video needs to a third-party production agency—especially one that has years of experience and accolades beneath its belt. However, with…
It’s one of the cardinal rules of video production for social media platforms: keep your videos short. Stick to under 160 seconds, and people will watch from start to finish. It’s been repeated often enough before; the longer your videos…
As a professional marketer, you know it’s important to take advantage of every possible opportunity to market your brand, so you’ve studied the different channels you can use – including social media. It’s safe to say that you’ve already included…
A huge misconception about video marketing is that a great video will take care of itself. In other words, if you’re working with a Los Angeles video production company and they give you a beautifully executed, beautifully edited video, it’s…
Product, demo, and ecommerce video production can be tricky to produce. Because their very close to the retail side of the market, there’s always a high risk of them coming off as buy this now! ads. And people honestly hate…