The number onequestion that company owners ponder when they are deciding to produce promotional videos is how much the entire production will cost them. And when they find out that the video production cost is higher than expected, they immediately…
Being able to tell the difference between a technically imaginative and emotionally motivated video often defines the entire concept of a successful content marketing strategy. The fact that videos can now be posted across the web with the purpose of…
Storytelling has been around as far back as humans have started communicating with one another and incorporating it into videos has added another dimension to the experience. But how does corporate video production storytelling work for businesses? You can use…
During the COVID-19 pandemic, people have been stuck at home, plastered to their television screens and smartphones. While at home, you may have come upon people dancing to the trendiest songs or singing along to the catchiest tunes through the…
Now that people are becoming more active and engaged online, businesses have realigned their video marketing strategies through the use of social media influencers in advertising their products and services on the Internet. What is a Social Media Influencer? Simply…
Whenever the year-end season approaches, businesses begin to reshuffle their marketing strategies for the upcoming year. While some of these tactics are already being implemented because of the ongoing pandemic, there are still a lot of new trends that will…
This article aims to answer two questions: One, what is DRTV? Two, how does it help in business marketing campaigns? Direct Response Television (DRTV) is a form of advertising done through television wherein consumers are asked to respond directly to…
Even in the world of corporate video production, mistakes are bound to happen. These mistakes, no matter how small, can end up negatively affecting your brand image and marketing efforts. Here are three common video mistakes that may happen during…
The ultimate goal of video marketing is not about people viewing your content. It should not end there. What you should be thinking about is creating video content to boost your brand image and increase revenue. With a Los Angeles…
No one was prepared when the novel coronavirus outbreak started. Up to this day, the number of casualties is still increasing with no signs of stopping. During these difficult times, many businesses and industries have made the difficult decision to…
