A huge misconception about video marketing is that a great video will take care of itself. In other words, if you’re working with a Los Angeles video production company and they give you a beautifully executed, beautifully edited video, it’s…
Every video marketer dreams of putting out that one viral video that rakes in views and social shares by the hundred-thousands. After all, more exposure online usually translates to an increase in following, leads, and conversions. It also promises better…
Don’t think your brand—and by extension, your content—is suitable for Instagram? It’s 2017; video marketing and social media marketing have proven themselves two of the toughest competitors in the industry. Social videos are perhaps the best way for brands to…
Snapchat’s move to improve ecommerce and lead generation marketing via deep-linking has gotten marketers interested and invested in the app once more. But of course, this isn’t Snapchat’s first foray into ecommerce. Ever since its debut in 2011, Snapchat has…
One of the biggest challenges marketers face right now is combining tried-and-true practices with newer, more modern channels. In the case of the booming social media marketing industry, does traditional corporate video production actually translate into a usable social video?…
There are a hundred or so stats surrounding ecommerce, and it seems like the number one concern for the players in this industry will always be conversions. Conversions equals new sales equals more revenue, so it does make sense. Which…
The term “ecommerce video” is actually very broad. It can generally refer to several different video formats. A product video seems to be the most obvious type of ecommerce video, as well as its counterpart, the product demonstration video. But…
Trying to create a video for your crowdfunding campaign but boxed in by budget constraints? It’s not as big a deal as you think it is. Most Los Angeles video production companies can easily put together a video for you…
When it comes to ecommerce video production, what is the ideal video length, really? The immediate answer would be somewhere around sixty to 120 seconds, or 1-2 minutes. That seems like a safe, viable timeframe. Unfortunately, it’s not that simple….
It can be fairly tricky to answer the question, “how much does it cost to produce a video?” Professionally speaking, you’ll never spend less than a couple thousand dollars. However, video production is possible via freelancers if you’ve only got…