A lot of advertisers often focus on creating a professional image through their videos, which basically involves doing what everyone else is doing. Unfortunately, this strategy usually results in repetitive and forgotten videos, rather than helping to build an interpersonal…
Do people nowadays hate ads? As a video production company, we don’t think so. People don’t hate ads, they hate bad ads. In fact, online users on various social media platforms are interrupted by advertisements on a daily basis, but…
No matter how funny this may sound, more and more people have been honing their “skip ad” skills while watching videos on YouTube. As soon as the skip option becomes available after five seconds, they immediately press the button as…
Video marketing is when you make a strategic effort to produce and distribute videos for the purpose of accomplishing your business’s marketing and sales objectives. It’s not a secret that video has swiftly become the most thought-provoking and influential form…
Influencer marketing has existed for centuries. Although it has tremendously evolved over the years, its aim is still the same: to use an influencer to boost product awareness. Social influencers have become an important asset to brands, especially in this…
The year 2020 has made virtual events extremely popular in response to the stay-at-home protocols and other pandemic restrictions. In fact, brands had to readjust their plans and allocate budgets for the said virtual events. Now that we are in…
Without a doubt, 2020 was one unpredictable year. Although some trends pre-pandemic did end up coming to light, there were those that did not. But with another year comes another set of trends. Will the trends shaped by 2020 continue…
Every video producer’s vision is to create and successfully market a viral video, but only a few can accomplish such a feat. Although creating a high-quality video that resonates well with viewers does not ensure a viral splash, this definitely…
Once you have successfully produced a marketing video for your business, distributing it online is the next step that you should pay close attention to. Bear in mind that even if you have a well-crafted video, it wouldn’t be that…
Whether you believe it or not, brands can sometimes lose their ability to communicate with their customers effectively. There are instances wherein brands know what to say, but they can’t express it in a way that resonates well with their…
