The latest trend of 6-second advertising or popularly known as bumper ads on video marketing platforms like YouTube has opened up new possibilities for advertisers who want to get their brand message across through video without breaking the bank. As video production experts in Los Angeles, we believe YouTube is a bit of a different entity compared to other social media platforms, owing to its strong focus on video content. You can write a message and upload it on Facebook or you can post a beautiful picture or a funny meme on Instagram. But when it comes to YouTube, video is all that matters.
The YouTube bumper ad is a six-second video ad that appears before a YouTube video and cannot be skipped. It’s one of the six ad forms available on YouTube. Bumper ads are suitable for businesses that want to grow brand recognition and reach. Bumper ads can be used on their own, but Google suggests using them in conjunction with TrueView Ads to get the most out of them.
Are Bumper Ads Expensive?
Bumper ads, and other forms of YouTube and Google advertisements, are marketed using an auction-based system. Only cost-per-impression (CPM) pricing is applicable in this situation, meaning you’ll be paying per 1,000 impressions. Pricing can vary depending on the target market and the level of competition. You should, though, set a regular budget and a total CPM to make sure you don’t overspend.
How Can Businesses Benefit From Bumper Ads?
Many people are slowly becoming ad-blind. This means that they are becoming less likely to pay attention to advertisements, particularly when using their mobile devices. Since a countdown timer tells viewers how long the commercial will run, bumper ads are extremely good at holding viewers’ attention. In fact, Google discovered that bumper ads’ content is much more likely to be remembered by online audiences.
How Do You Create Effective Bumper Ads?
Unlike 30-second commercials, you don’t have the luxury to add an interesting storyline in your bumper ads. Thus, your ad must be particularly straightforward. If you stuff too much detail into your ad, you might mislead your viewers and reduce the success of your campaign. Bumper ads are meant to be short, and it is truly challenging to inject 30 seconds’ worth of creativity into a 6-second video.
Get Expert Help
While bumper ads may be quicker to produce, you should not limit your investment by doing everything on your own. Remember, just because it’s short doesn’t mean it’s effective. If you want to ensure that you will be able to produce the best possible bumper ad for your brand, you may choose to seek help from video production experts in Los Angeles to get the job done for you.