At Brandefy, we are not surprised that many people today are investing a lot of time and energy to become a popular YouTuber. Who wouldn’t want to be as successful as PewDiePie, MrBeast, Felipe Neto, and all the other YouTube stars with millions of subscribers from all over the world?
For instance, would you rather sit inside an office doing the same thing every day or become a YouTube sensation who earns a lot of money by producing video content that people enjoy watching? There’s no doubt that YouTube has greatly changed the video production norm.
Furthermore, becoming a successful YouTuber is not a walk in the park. The fact that it’s not easy to convince people to subscribe to your YouTube channel is just the tip of the iceberg. Even the most successful YouTube celebrities started from nothing. So how were they able to jump from zero to hero?
The title of your video is extremely important when it comes to intriguing your viewers to watch your videos. This is the reason why a lot of successful YouTubers took the time to master the art of clickbait. By definition, “Clickbait is a sensationalized headline that encourages you to click a link to an article, image, or video. Instead of presenting objective facts, clickbait headlines often appeal to your emotions and curiosity.”
While clickbait can be helpful when it comes to driving your viewers’ curiosity, a little bit too much of it can ruin your reputation. There’s a fine line between trying to grab people’s attention and fooling them to click on your video.
For example, American YouTuber MrBeast is famous for his insane clickbait video titles (e.g. I Ate A $70,000 Pizza, I Uber’d People And Let Them Keep The Car, I Opened A Free Car Dealership, etc.). However, it’s not just the surreal titles that made him become one of the biggest YouTubers today. What made him successful is the fact that he does exactly what he says on his YouTube videos no matter how unthinkable they are for the viewers. And what did he gain from it? Nothing big, just 70 to 90 million views per video in less than a year.
While it’s true that you are likely to get lost in the ocean of uncertainty when you try to be a successful YouTuber, there are actually ways that can help you stay on the right track while you’re on your way to success. Moreover, if there’s one thing that our team of video experts at Brandefy advise you to do, you should spend more time learning how to produce a successful video. And should you need a helping hand to realize your goals, our team is ready to help you rise all the way to the top.