Every successful video starts with an idea. In video production, ideas and creative concepts are foundations of a successful video project. It is important to remember that the creative notions that you were able to come up with during the content development stage are essential when it comes to the overall success of your video. Most Los Angeles video production companies believe that “video concepts” can either make or break your video. This is why it is necessary to give great importance to brainstorming and production team engagement.
However, coming up with a unique concept is not as easy as it sounds. Most of the time, people find it hard to come up with an idea because of several factors such as pressure, distractions, diversions, creative blocks, etc. Furthermore, we have listed two techniques for best practices which will allow your creative ideas to flow with ease. Here are some of them:
Make Room For New Information
Idea generation doesn’t happen in the blink of an eye. In order to fuel your ideas, you need to consume new information and knowledge. For instance, instead of reading books about mainstream marketing strategies, try reading articles about the power of storytelling. Sometimes, idea generation is more about consumption rather than creativity.
Let’s learn from what Steve Jobs said, “Creativity is just connecting things.” It simply means that our ability to come up with good ideas depends on the quality and quantity of information that we consume. In other words, the more information we consume, the better our ideas will become.
Get Into The Habit of Capturing Ideas
Have you ever experienced a lightbulb moment? A lightbulb moment happens when you suddenly thought of a good idea without even thinking about it. When this happens, make sure to capture your idea before you end up losing it. Nobody wants to lose a truly great idea, especially when it comes to content development.
When an idea pops into your head, learn to save it as soon as you can. Write it down if you need to. Most people lose a good idea because they thought that they would be able to remember it if they’ll save it in the back of their minds. Taking note of your ideas and sharing it to a production team from Los Angeles video production companies during a brainstorming session is the best way to make the best out of it.