You’ve probably read at least dozens of articles about producing the “perfect” online video for your marketing campaign. You’ve studied different variations of do’s-and-don’t’s lists and chosen the best video production company to suit your needs. You’re ready to take…
If you want to sell your company’s story in sixty seconds or less, an explainer video may be the best way to do it. These short, bite-sized, infomercial-type online videos can package your business through a beautiful, synergistic blend of creativity…
Exactly as the title suggest. Media today may have taken on new forms – think digital media and VR scenarios – but the basics remain the same. You need great talent, beautiful locations, and cutting-edge technology to make an audio-visual…
As the title suggests, corporate videos are one of those things where you need to get it right on the first step, or else you risk ruining every subsequent step thereafter. It’s easy to forget, seeing as we tend to…
If you’re new to the game of online video production and you’re thinking of outsourcing the video to a third-party production company, wading the waters can be tricky. Given that there are literally hundreds of companies to choose from, the…
There’s no doubt in anyone’s mind that incorporating video in your marketing campaign is the best way to get favorable results. The persistent rise of video production companies dedicated to web video production is just part of the proof. But…
Now that crowdfunding has moved beyond a mere trendy little buzzword to an actual, redefining-the-market, fundraising model, it feels like there are kickstarter campaigns everywhere. And because explainer videos, product videos, and other online marketing videos have proven their power…
Whether you’re a full-staffed video production company or just a group of professional freelancers, when the name of the game is online video marketing, it pays to stay updated and ahead of the competition. Now that the advertising world has…
DVR and TiVo have given us the power to record missed episodes, rewind plays, and skip commercials – features that are nothing short of god-like. No one likes getting cut in the middle of a TV episode just to hear…
While freelancers are no doubt making a killing doing what they do (and enjoying a flexible schedule while they’re at it), there will always be some risks when it comes to hiring them. The internet has pushed telecommunications above and…
