While brands compete to boost their digital presence and community involvement, businesses seek assistance from Austin video production companies to engage in local video marketing. It is strongly suggested to tailor your marketing videos for the community that is geographically closer to you, much like you would for “near me” searches—especially if you have a brick-and-mortar store.
Videos are effective local marketing tools because they create a sense of familiarity for local viewers. However, exploring new products or services can be difficult because consumers generally like what looks and feels familiar to them. Moreover, your target audience can gradually warm up to the idea of trying out new brands, especially if they see one of your compelling video ads.
Videos can help your viewers see themselves engaging with your brand, and if you’re consistent when it comes to providing them with great products or services, they will be able to anticipate transactions, establish a sense of familiarity, and become more receptive to your brand.
Of course, this is not only applicable for small businesses. Producing videos can also be used by large corporations as well since local video marketing can take many different forms. Here are some good tips to consider:
- You can make a Frequently Asked Questions (FAQ) video if you have already amassed a fair number of customers and see that they all have similar concerns. You can also make creative instructional or demo videos for your products to take it a step further. You can also exhibit your knowledge by making informative videos.
- Do not just make a video for the sake of it. You can collaborate with other local businesses (not a competitor), so you can promote and make each of your businesses relevant in your local community.
- You can illustrate a day in the life of your company’s operations, document the launch of a franchise, or highlight excellent staff and their work to deliver an in-depth message about your company’s culture and practices. This can also be beneficial if you’re advertising for employment purposes, as promising applicants will be able to gain a sense of understanding of your brand’s heart, messaging, and identity.
Continue to experiment with additional video marketing methods as you try to improve your overall marketing strategy. Consider looking at the work of numerous Austin video production companies and working with the one that you believe is the greatest fit for your company.