Do people nowadays hate ads? As a video production company, we don’t think so. People don’t hate ads, they hate bad ads. In fact, online users on various social media platforms are interrupted by advertisements on a daily basis, but most of them don’t really mind the good ones. So what does this say to brand owners?
Understanding consumer behavior is a challenging undertaking, but with the right approach, you will be able to understand your viewers more effectively. When producing video ads, you need to follow a strategic process. This is to ensure that you will not fall into the common pitfalls that bad advertisers have gotten lost in before.
Here are some relevant points to remember:
- The most critical technique when it comes to creating a successful video ad is to keep the content simple yet interesting. Keep in mind that bad ads don’t appeal to most people because they’re too salesy. Learn from this mistake and make your videos more engaging by incorporating an effective storyline.
- Your video should remind people of your brand’s value. If you don’t want your target viewers to see your brand as a bad advertiser, you need to provide them with value. It’s necessary to give importance to this aspect when preparing and shooting your video ad.
- The objective of any commercial is to convince consumers to take some kind of action. Your ad shouldn’t be any different. Moreover, always make sure that the way you deliver your brand message will resonate with your viewers. Without any connection, gaining their trust will be impossible.
- Once you have produced your video ad, it’s essential to distribute them to a quality platform. Don’t just post your ads anywhere because this will make an impression that you’re too desperate to gain people’s attention. Currently, YouTube, Vimeo, and Facebook are some of the most prominent and secure options for posting video content. You can even utilize all three choices to expand the scale of your ads.
Internet users are used to clicking away from bad ads online. This suggests that the more creative you get, the more they’ll be interested in watching your videos. And from a video production company standpoint, we are convinced that no amount of budget can make an ad successful … if it fails to showcase any value to the viewers.