Austin Video Production Guide: Why Create Videos Using Your 2022 Budget Surplus

With the remaining months of 2022 upon us, many marketers are now starting to be mindful of their marketing budget. While most days of the year seem like a tight spot to squeeze in your marketing plans because of a limited budget, you’re in for a pleasant surprise when you discover that you have accumulated a fair amount of budget surplus to support a possible “year-end” marketing project.

But how can you effectively use your extra budget for marketing? The answer is video. According to Austin video production companies, 96% of consumers increased their online video usage last year. Meanwhile, 90% of viewers want to watch more videos from brands and businesses. Based on this stat, if you haven’t taken the time to create a marketing video this year, you are missing an excellent opportunity to take your business to the next level. 

To help you understand the superiority of video materials in today’s virtual environment, here are some sneak peeks of what video can offer to your business before the year ends.

Videos are super effective when it comes to building customer trust. Besides, most consumers meticulously check the products they want to purchase online. And today, it is no longer enough to let them read through lengthy product descriptions and allow their imagination to do the job. That is why providing them with a video to watch makes a huge difference. Not only can video content help in easy information consumption, but it can also humanize your brand. You are assisting your customers in learning more about your products and services in the easiest way possible. How can that method not make them trust you?

The simple truth is— you are running a business regardless of your unique ideas and creative efforts, s. So at the end of the day, your conversions and sales matter the most. The excellent news is videos have the power to increase those two metrics and boost your chances of securing favorable returns. A recent survey from HubSpot revealed that 93% of video marketers say that video is an integral part of their marketing strategy. By any means, the data above clearly shows why capitalizing on video matters before the year ends.

Using your accumulated surplus budget, you can end the year with flying colors through video production. The best thing about this investment is you don’t have to have a huge budget to create suitable material for your brand. With the help of Austin video production companies like Brandefy, you can never go wrong with video creation. They can make it all happen while staying within budget and on schedule.

ALSO READ: Top Reasons Why You Should Choose A Video Production Company For Your Business

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