Animation: The Answer to Video Production Loss during the Pandemic

The COVID-19 pandemic forced everyone to stay at home and keep a minimum distance of at least six feet from each other whenever they head out. With these strict guidelines, the film industry has faced countless obstacles. In fact, the production of live-action movies and TV shows has come to a complete halt. Despite that, animated film productions are still powering through. Because of this, animation may just be the answer to video production loss amidst the pandemic.

Animation is usually underestimated and underused by business owners in creating their video marketing content. Most of them would opt to produce commercials and marketing video content that uses live-action. However, due to the pandemic, live-action interviews and commercials are getting harder and harder to produce because of restrictions and health protocols that need compliance. Perhaps, business owners should consider that the ongoing health crisis may be the perfect time to create video content that employs animation!

Animation as a visual style is a great way to create and tell complex stories which may not be that impactful when done by actual, real-life characters. In animation, your content can be playful, exaggerated, colorful, and exciting to watch without being too much for its viewers. You can convey interesting advertisements through animation. Likewise, you can spread entertainment and information. Animation helps push marketing campaigns and increases brand awareness and audience reach.

There’s something about animation that reflects the more exciting, extravagant, and engaging side of marketing products and services. Thus, producing animated video content for your marketing campaigns will give you an edge over your competitors. It is also important to note that any brand can take advantage of using animation to boost and add flavor and variety to their marketing efforts.

When animating video content, you have many options to choose from. You can employ 2D, 3D, stop motion, mixed-media, and others. In animation, you have the freedom to experiment with visuals, sound, characters, lighting, etc. It all boils down to your imagination!

Check out these principles of animation and how they are incorporated in some of our well-loved and famous Disney and Pixar films to know more.

So, if your brand has not employed animation before, you may be surprised to see how well this format may work for your business. Get help from Brandefy, a video production company based in Los Angeles, and produce animated videos for your business needs!

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