Regardless of your experience as an entrepreneur, you need effective marketing strategies to grow your brand and gain more clients. This is where Brandefy can help you amplify your video marketing campaigns.
The Top Trio
Campaigns primarily depend on three things: 1.) Imagery, 2.) Engage, and 3.) Impact. To further explain, imagery serves as the source of their first impression and draws them in. Once you’ve captured their interest, you engage with them through your content. Finally, the impact you have on them leaves them interested in other things you offer.
But how do you get the best results as quickly as possible? Through video of course. Videos offer visuals that entertain your audience and audio tracks that help bring clarity to your message.
Video vs. Images
Before we were drawn to the eye-catching movement videos provided, we were content with static designs on print. Images, infographics, and posters were once enough to spread the word. However, the limitations that come with them only highlight a well-crafted video’s strengths even more.
For instance, the amount of information you can fit in a two-minute explainer video greatly outnumbers the number of words you can place on a poster or infographic. This is because in static designs you need to consider technical elements like image placement and text size a bit more, consuming the allocated space. On the other hand, for videos, you are given slightly more creative freedom as long as you don’t exceed the time duration provided.
Three Essential Factors
- Script
No matter what type of video marketing you’re going for, all the technical aspects of it will always revolve around its content. Excellently trained models and hosts with perfect pronunciation, beautiful set designs, and harmonious melodies can’t cover up a poorly constructed script.
- Length
Make sure you find the best compromise between the amount of content you want to include and the time duration you want your video to run. Unless you’re making a movie, it’s best to keep your videos brief. Your viewers can only be interested in you and your brand for a certain amount of time before they shift their attention to the next thing. Therefore, you may consider investing in Brandefy and maximize the video production of a shorter video than spreading yourself too thin on a lengthier one.
- Mood
One of the biggest things you want to avoid is having a vision for the video and being unable to effectively present it to your audience. Exerting your authority over a topic while keeping your audience comfortable to interact enough with you is a balancing act. It’s a crucial skill that takes time to learn. However, when done right, it makes all the difference.
