A Quick Introduction to GIFs In Digital Marketing

Are you Team “Gif” or Team “Jif”? Whatever team you’re in, this old debate is proof enough how prominent GIFs are in the online community. Moreover, they have always held a powerful position in the marketing world. It’s a type of content that top production companies in LA recommend for businesses to utilize in their marketing campaigns. But, for those new in the game, how exactly do you use GIFs in your digital marketing strategies? For this, we’ve created a quick introduction to GIFs below.

What is a GIF?

First off, GIF stands for Graphical Interchange Format and was created in 1978 by Steve Wilhite. He was a software writer who wanted to create animated images with the smallest file size possible. In modern years, GIFs are moving images constantly in a loop. They can’t be paused or need the play button to start. They do not affect load times, nor do they max out file sizes.

How To Use GIFs in Marketing

The following are the top 3 ways that you can utilize GIFs in your digital marketing strategies:

  • To Engage With Audience – Social media users love using GIFs! Generally, they use GIFs as reaction images. So, if you’re able to learn the art of GIFs and get the hang of it, you have a new powerful tool to engage effectively with your audience.
  • To Repurpose Video Content – If you already have a primary video, creating GIFs is the best way to get more out of your investment. If there are informative or exciting moments in the video, you can make them into a GIF, share them to various platforms, and then use it to direct your audience to the full video.

RELATED: Repurposing Your Video Content For a Better Video Marketing Strategy

  • To Create A Dynamic Product Imagery – When static images will not give your products justice and if a full video is also not the one you’re looking for, then what lies in-between is the right answer – GIF. It’s an attention-grabbing format where you can infuse imagery with some movement to show your product in action or highlight its different features.

The three methods above are just the tip of the iceberg. To learn more about GIFs and how you can use them in your marketing efforts, allow top production companies in LA such as brandefy.com to help you out.

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