7 SOLID REASONS YOU SHOULD BE USING VIDEO MARKETING TO PROMOTE YOUR BUSINESS
Video marketing is one of the best ways to promote your business. This is a fact. To back it up, let me throw in a couple statistics:
- The average internet user is exposed to about 32 videos in a month. That’s at least a video a day.
- The average internet user spends 1/3 of his/her online activity watching a video.
- According to 64% of users, they are more likely to buy a product online after watching a video of it. In fact…
- 90% of online shoppers agreed that they watch videos to help them in shopping/buying decisions.
Aside from all that, social videos generate 1200% more shares and engagement than images and text combined. That’s a pretty sweet percentage.
It gets better. 80% of internet users who recall watching an ad or video online in the past 30 days take action. Of that eighty percent, 12% actually went and bought the product or service being advertised. 26% searched for more information on the video while a cool 22% visited the website linked in the video itself.
But if stats aren’t your thing, then how about solid, unshakeable reasons? Here are seven that you simply cannot argue with.
It’s ridiculously easy to create a marketing video, be it an animation video or an explainer one. There are dozens of online websites that cater specifically to creating videos for marketing. A fresh batch of videographers and animators are released into the working social mass every year. If you’re strapped for cash, you can outsource a video online for the same quality at a fifth of the cost.
A video has a global reach – especially one online. Social media platforms like Facebook, YouTube, Instagram, and Twitter are all available in almost any country that has internet connection. And almost everybody has an account on at least one of the aforementioned social platforms. Posting and sharing a video through social media guarantees a connection to the worldwide market.
SEARCH ENGINE OPTIMIZED
When you run a Google search, 70% of the top 100 search results are videos. Web content that contains videos are ranked higher because they attract 3 times as many inbound links as compared to plain text posts.
You can give potential customers a better glimpse into the personality of your company and business when you use video. Videos can set tones, aesthetics, and background better than images and text can ever hope to. It’s very easy to mistranslate or misunderstand the way a sentence is written, but a sentence said leaves very little room for error. Ergo, a video can be light, humorous, happy, and the people watching it will get that personality. A blog post or picture depends heavily on the skill of the content creator to impart humor.
REAL PEOPLE, REAL TESTIMONIALS
Testimonial videos appeal to the empathic side in all of us. When we see someone admitting that they have (or had) the same problems as us, we immediately feel a connection. There’s that ‘oh yeah, me too, I get it’ vibe that happens. And when that same person admits to finding a “cure” or “solution” – in this case, it’s the product or service being marketed – we’re more likely to try that solution as well. Word-of-mouth marketing is something that remains truly powerful, even until today.
People are more engaged with a video because of the movement. Thanks to our instant-updates generation where everything should be summarized in less than 160 characters, a human being’s average attention span is now one second less than a goldfish. If our attention isn’t captured within the first eight seconds, we’re moving on.
A video has a higher chance of catching attention within eight seconds as compared to captioned images and text.
People are more likely to remember a video they watched than an article they read. They might remember snippets of the article or a particular quote, but they won’t really remember the whole thing unless they read it several times over. A video – especially a short, well-done video – can have a lasting impact on people, and the chances of them remembering key elements is higher because two senses – auditory and visual – were engaged at that time.