5 Qualities Online Users Look For in a Video According to Top Production Companies in LA

Video marketing is a must-have tool for improving your marketing strategy. In fact, one of the primary objectives of top production companies in LA is to create appealing video material for your company’s marketing initiatives. So, in this post, we will go over the qualities of amazing and effective video content that you should be mindful of when producing your video marketing ads.

Visual Appeal

Produce a video material that is visually appealing. Animations, time-lapses, stop motions, whiteboard explainers, slideshows, and video scribing are some of the most popular video formats and genres. The digital world is extremely visual and one of the most effective ways to stand out is to look appealing to your viewers.

Overall Quality

The world’s finest ads are those that capture the attention of their viewers right away and keep it throughout the video. Your video material should load quickly and have high quality. It will also be beneficial if they are well-captioned or have subtitles. Moreover, try to refrain from using deceptive titles, thumbnails, or photos. They may boost your click-through rates, but they also raise bounce rates, lowering client confidence and loyalty.


Most people spend time online to keep themselves entertained. So why not take advantage of this user habit?  Create ads and video material that not only advertises your products and services but also entertains your target audience.


Any video marketing material should not only entertain but also inform viewers.  This is why how-to videos, explainer ads, product reviews, etc. are mostly viewed by online users.   You can also inform viewers about your company’s history and the individuals that work there (e.g. interviews, behind-the-scenes, events coverage, etc.). Not to mention, informing people about who you are as a brand can definitely help you build trust and credibility.


People enjoy sharing video material with their close friends and family on social media, particularly if it has inspired or influenced them. This is why you must optimize your video content to guarantee that it reaches the widest possible audience. You can engage your audience and elicit certain emotions and reactions with video content that uses powerful storytelling and visuals. If you can get people excited about your products, you will have a better chance of selling them.

The better you are at incorporating these qualities into your video marketing efforts, the more likely you are to achieve your company objectives. Should you want to work with top production companies in LA that can assist you in creating appealing video content, Brandefy is ready to help you tell your story to the world.

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