Corporate video production and video marketing aren’t as complicated as some people make them out to be. True, there are technicalities and finer details that require knowledge and experience to handle, but by and large, video has become a simpler, more user-friendly form of digital content. Unfortunately, to get to where it is now, it’s had to go through some serious trial-and-error—and thus, the myths were born.
Here are some pretty outdated myths about video you probably thought were true.
Myth #1: Good Videos are Overpriced/Expensive
While it’s true that enlisting the aid of Los Angeles video production companies can give you an edge up in terms of corporate video production and quality, they aren’t necessarily overpriced. The terminology here is important; what does it mean by “overpriced”? If you compare the price of corporate video production to creating textual content or graphics, then yes. Obviously, the price of video is much higher.
But how much does it actually cost to produce a video—even one done by small production companies in Los Angeles? And is it really overpriced, or is it worth the cost?
Truth: Thanks to ever-evolving technology, new video formats, and new video-hosting platforms, online video is actually quite inexpensive—moreso when you consider several factors into your formula. For one, incredible ROI. For another, the actual one-time cost of the video itself. You pay for the production once, you end up with a video that is exclusively yours—one that you can reuse and repost repeatedly.
Myth #2: You Can’t Prove ROI on Video
A lot of marketers scoff at video statistics, especially when it comes to corporate video production and ROI. It’s hard to track video’s exact metrics since most of them are, admittedly, superficial and easy to manipulate. View count, for one, isn’t a good measure of a video’s impact. Ergo, despite evidence to the contrary, many believe ROI on video can’t be proven.
Truth: You can prove ROI on video—with the right tools. In fact, thanks to how fast digital marketing is growing, practically any metric on any platform can be tracked with the right tools. Heinz Marketing recommends investing in a good video enablement platform to get a full picture of their videos reach and engagement. They point out that marketers need to stop measuring their videos by view count and shares, and start measuring them like they would a website.
Myth #3: Quantity is Just the Same as Quality
A lot of video marketers make this mistake, especially earlier on in the game. They get video marketing statistics, they get excited, and then they decide to launch the most basic of video marketing strategies; post frequently, post constantly, and traffic will follow.
To be fair, it’s easy to see where this line of reasoning comes from. Standard SEO dictates that active websites will be prioritized on the SERP, and the more active websites—more activity, more visitors, more views—have a better shot at ranking high on the coveted first page. Standard SEO also dictates that videos have a better shot of ranking higher on the SERP as well, especially since people are more likely to click on video links in a results page.
So, the argument; more posting, more activity. More activity, better ranking. Better ranking, more visitors. More visitors, more traffic. Use videos, even better ranking, even more traffic. Therefore, post lots of videos.
Truth: Not only is this a good way to lose followers, it’s a good way to come off as spammy or salesy. If you want your business to be known for high standards of quality and professionalism, your video should reflect that. One well-thought out, well-produce corporate video that gets you 200,000 views and 30 shares is worth more than 30 sub-par videos that only get 5 to 20 views apiece.
Myth #4: Animated is Better…
… because it’s cheaper, easier to do, and doesn’t require any acting, blocking, lighting, or studio shooting.
Truth: False. Again. As painful as it is for us to admit, the animated whiteboard explainer video is slowly becoming a tired, overused format. Animated videos are still effective, definitely (just check out Spotify’s explainer video) but the same can’t be said for their simple black-and-white cousins. Sadly, they oversaturated the market, and anyone under the age of 35 is most likely sick of seeing one by now.
When it comes to price, effort, and turnaround time, there is actually little to no difference between animated format and live action. There are pros to both formats and there are cons, but by and large we recommend live action. If you have the means for live corporate video production, then opt for that instead.