In this time of crisis, shooting your marketing video outdoors is not an advisable thing to do. This is why a lot of businesses are taking advantage of animated marketing videos. According to video production companies in Los Angeles, an animated film is a type of video that creates a significant impact on viewers despite having limited resources.
Here are some of the best reasons why you should add animated videos to your current marketing strategy.
- Cost-Effectiveness
Animated videos can be more affordable to produce compared to live-action videos. Some of the major advantages are you don’t have to cast actors, search for locations, schedule shoots or and spend money on production props.
Animation can almost do everything a live-video can, and that includes delivering emotions to your viewers. It is one of the most effective ways to continue marketing even when having a tight budget. With animated videos, you can also modify or change the storyline with ease, which can be impossible in live-action.
- Simplifying Complex Concepts
Animated videos can breathe life into complex concepts and ideas easily. This is also the reason why Animation is being utilized to replace scenes that text or live videos can’t pull off. One of the most highly used methods is whiteboard animation. This type of animated video is effective when it comes to illustrating step-by-step processes in a simple yet entertaining way.
You can find great examples of captivating and informative animations amongst TED-Ed videos on YouTube. The YouTube educational channel currently has over 11 million subscribers, making it very popular amongst users on the said platform. The ability of animated videos to simplify complex concepts makes it the reason they’re one of the most sought-after videos today.
- Attention-Grabbing Authenticity
Did you know that 91% of consumers are likely to reward brands for their authenticity? When it comes to injecting originality into your brand, producing animated videos is the best way to do it. Not to mention, animation makes it easier for your brand to showcase its unique perspective and personality.
In addition, 62% of viewers are likely to purchase from a brand that communicates its message with authenticity. With animated videos, your brand gets an unimaginable opportunity to stand out from your competitors and put forward a good lasting impression.
Video production companies in Los Angeles produce the most effective animated videos for marketing purposes. If you need extra hands to achieve the best results, hiring a team of seasoned professionals is a good thing to consider.
